top of page
New Logo - Aug 19-25.jpg
Canada

The

Key Problem

We're Solving

The Key Problem We're Solving

Every Canadian needs enough money to live comfortably in retirement.


Yet far too many Canadians struggle to save enough during their working years — despite generous tax incentives like RRSPs and TFSAs.

The Consequences

Because so few are able to accumulate sufficient retirement savings, the federal government must step in to fill the gap. It:

​

  • forces Canadians to save, by requiring mandatory CPP deductions from every paycheck;

​​

  • requires employers to contribute to the Canada Pension Plan as well; and

​​

  • provides monthly financial assistance to millions of seniors.

 

In fact, supporting retirees is now the federal government’s single largest expense — costing over $80 billion each year.


And that burden keeps growing.

​

The result? A massive and rapidly rising national debt, along with an enormous and ever-increasing interest bill.


By any measure, this system is unsustainable.

The BIGShift Solution

The solution isn’t more government programs or higher taxes.


It’s a fundamental shift in when — and how — we invest for retirement.

​

Instead of saving a portion of earnings throughout a lifetime, the BIGShift takes advantage of a newborn’s much longer investment horizon — allowing us to finish investing for their retirement before their 3rd birthday, when it costs 96% less.

​

It’s simple math.

​

A newborn has a 66-year investment horizon. That means compounding has decades longer to work its magic. To illustrate:

​​

  • $100 invested before a child’s first birthday can grow to $27,010 by age 66 (at 9% annual growth).

​​

  • to reach that same $27,010, a 25-year-old would have to invest $73 per year for 41 years — a total of $2,993.

 

That’s almost 30 times the cost for the same result.

The National Impact

By finishing the investing for every child before age 3, we can ensure that every Canadian is financially secure in retirement — at a tiny fraction of today’s cost.

 

The ripple effects are enormous:

​

  • future retirees will no longer depend on government assistance;

​​

  • the federal government can eliminate its largest expenditure, freeing up trillions over time;

​​

  • Canada can pay down its national debt and end the crushing interest burden; and

​​

  • because BIGShift kids will never need to save for retirement during their working years, they’ll have far more disposable income to spend and enjoy — fueling a stronger economy and a higher standard of living for everyone.

​​

In short:

​

The BIGShift transforms retirement from a lifelong burden into a completed childhood gift — benefiting families, government, and the entire nation.

section 1 picture.png
section 2 picture.png
section 2c picture.png
section 2d picture.png
section 5 picture.png
section 4 picture.png

Illustration:
comparative cost to accumulate $27,010
by 66th birthday

section 3 picture.png

$2,993

$100

section 4 picture.png
section 5 picture.png

25 year old

$100 by
1st birthday

$73 annually
for 41 years

section 6 picture.png
section 7 picture.png
section 8 picture.png
section 9 picture.png

The Next Step - Discover the BIGShift

Now that you understand the problem — and what’s at stake — see how the BIGShift is transforming Canada’s financial future.

​

Our next page introduces the BIGShift vision and framework — showing how this simple but powerful idea benefits both:

​

  • Parents who want to secure their child’s entire retirement before age 3, and

​​

  • Accelerators — the businesses, professionals, organizations, and individuals who wish to participate and benefit more immediately by helping make it happen.

 

From there, you can choose to dive deeper into the page that best fits your role.

bottom of page